The start of a New Year always brings out a time for reflection, so it’s only fitting that we look back on 2014 and the wonderful memories that it gave us. 2014 was a big year for technology and digital marketing – (and being a digital agency that’s always interested in the next big thing); we were pretty thrilled about a bunch of things this past year.
Wearable Technology: Digital wristbands and watches; smart clothing, Google Glassware – all this wearable technology wasn’t just fashionable, it was life-changing. These items have the capabilities to track/simplify/enhance a lot of what you do from morning till night. Imagine wearing a watch that can not only tell time, but can also adjust the thermostat in your home, wake you at the ideal time in your sleep cycle, track calories in your meal and more. These are just some of the cool ways that wearable tech can work for you.
Mobile wallets: It seems that many people’s pockets and purses were a lot lighter (not to mention more organized) this year thanks to mobile wallets. These handy apps can hold virtually everything a typical wallet can, including debit cards, loyalty cards, receipts and vouchers. Instead of making a payment with cash, a mobile wallet allows you to pay for goods and services just by swiping your mobile phone.
Branded Instagram Photos & Videos: Instagram users surpassed Twitter’s last year reaching 300 million. Instagrammers were sharing more than 70 million photos and videos every day. Brands were also posting their share on Instagram, showing users what their products/services could offer them. BMW, Ellen and GoPro are just a few brands who captivated users within 3-15 seconds.
Virtual Reality Headsets: Gamers immersed themselves into 3D virtual reality like never before with headsets like the Oculus Rift. This virtual reality headset features custom tracking technology that provides 360° head tracking and 100° field of view. With no boxed screen or limit to what a person’s eyes can see, the Oculus Rift opens the door to a virtual world that’s just waiting to be explored.
Drones: You might have noticed a lot more drones and quadcopters in 2014. The lower price point gave people more of an opportunity to purchase them and the technological advances made them more enticing. Drone photography and videography also became more prominent thanks to the angles it can capture.
2014 brought so many interesting products and services in the digital market. We can’t wait to see what 2015 holds!