Category Archives: Digital Marketing

Collect, Trade, and Win with the New Tim Hortons Collect to Win Contest!

Remember the anticipation and excitement of collecting hockey cards? Well Tim Hortons is bringing this tradition back and (with Thrillworks’ help) putting a digital spin on it. Collect to Win is a new game where you can collect digital hockey cards, trade duplicates with players across Canada and have the chance to win prizes! Players …

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Pinterest gets manlier as men become its fastest growing demographic

By a show of hands, how many guys are on Pinterest? You might be surprised to hear that men are actually the fastest growing demographic on Pinterest. Just last year, the number of guys on Pinterest doubled – and one third of all sign ups were men. With more men joining Pinterest every day, brands …

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How to Find Online Influencers for your Brand

Apart from your team and your customers – brand influencers are the people you want on your side. These guys and gals can speak highly about your brand to an audience that’s eager to listen. Sounds great right? The good news is that these people exist all over the web; the bad news is it …

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Why Binge-Watching is a Big Deal for Brands

Binge-watching has become a massive trend. If you’re a fan of Orange is the New Black, Mad Men, The Walking Dead or Sons of Anarchy – then you know what I’m talking about. Not only has it changed the television viewing process but our perception of the activity has also changed. Many of us used …

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A New Way for Brands to “Buy” Into Twitter Advertising

As far as social networks go, Twitter is the most instantaneous when it comes to real-time information. It’s a wave of concise content that is constantly streaming. Around 6,000 tweets on average are tweeted every second. From a business standpoint, Twitter is a place where brands can promote new products, build awareness and offer customer …

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