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Thrillworks - May 24th, 2013

New instruments for the Czech National Symphony Orchestra

May 24, 2013

Good thing I got that new tuxedo for my smartphone! Not only is this advertising campaign genius but it also sends a very strong message – the smartphone is no longer just a business tool. Smartphones have transcended existing stereotypes and infiltrated the less obvious markets, like the Orchestra.

Hello Bank! a new all-digital bank in Europe, BNP Paribas and their ad agency engaged the Czech National Symphony Orchestra to perform a rendition of “Carmen.”. 60 musicians equipped with smartphones and tablets not only achieved this using 227 different interfaces but also did their performance via Wi-Fi.

It’s an exciting age we live in, one I feel honoured to be a part of. Enjoy the show – on.mash.to/10tUnbw

Offbeat