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Thrillworks - April 19th, 2013

Best Practices for Creating Optimized Web Content – Meta Description

April 19, 2013

There has been a lot of discussion that Meta Descriptions are no longer an important part of building a website. We are here to debunk that myth.

Meta descriptions are about 155 characters long and appear in search engine results and with links shared on social media sites. The meta description is not used for rankings but can help boost click through rates by accurately describing your content to users.

So the next time you post to your company Facebook page with a link back to your site, read the abstract text that is automatically generated and ask yourself “Does this information properly convey my brand message?”.


  • Make use of meta tags
  • Write a sentence or two to describe the content on the page(approx. 155 characters)
  • Use the keywords that are applicable to the page
  • Accurately summarize the page – should be brief, descriptive and compelling
  • Use unique meta descriptions for each page
    Ex. Ann’s award-winning chocolate cupcakes are baked fresh daily. View our list of quality ingredients and nutritional information. Online ordering available.


  • Stuff the meta description with keywords
    Ex. Chocolate cupcakes from Baked Goods by Ann. Order our chocolate cupcakes online and taste the best chocolate cupcake.
  • Copy and paste directly from the content you have written (write a synopsis instead)