May 21, 2013
Ranking well requires well-constructed and relevant URLs that describe a site and page to visitors and search engines. Constructing an optimized URL can lead to better crawling of your documents by search engines and also aids usability.
A URL consists of many components
URLs should be descriptive and brief. If a site has levels of files and navigation, the URL should reflect this with folders and subfolders. Visitors who see the URL should have a good idea of what to expect on the page. Here are several pointers for effective URLs:
- Use words in the URL, avoid numbers or character strings
- Create a simple directory structure
- Keep your URLs as short as possible to ensure better performance in search results
- Place targeted keywords as close to the domain name as possible
- Keyword stuff URLs. Search engines will blacklist your site if they don’t feel you are using keywords appropriately, e.g.
- Make URLs too long or use odd capitalization. Users expect lower case URLs and remember them better