‹ Back to News
Thrillworks - May 21st, 2013

Best Practices for Creating Optimized Web Content – URLs

May 21, 2013

Ranking well requires well-constructed and relevant URLs that describe a site and page to visitors and search engines. Constructing an optimized URL can lead to better crawling of your documents by search engines and also aids usability.

A URL consists of many components

URLs should be descriptive and brief. If a site has levels of files and navigation, the URL should reflect this with folders and subfolders. Visitors who see the URL should have a good idea of what to expect on the page. Here are several pointers for effective URLs:


  • Use words in the URL, avoid numbers or character strings
  • Create a simple directory structure
  • Keep your URLs as short as possible to ensure better performance in search results
  • Place targeted keywords as close to the domain name as possible
    Ex. http://bakedgoodsbyann.com/cupcakes/chocolate-cupcakes


  • Keyword stuff URLs. Search engines will blacklist your site if they don’t feel you are using keywords appropriately, e.g.
  • Make URLs too long or use odd capitalization. Users expect lower case URLs and remember them better