Apart from your team and your customers – brand influencers are the people you want on your side. These guys and gals can speak highly about your brand to an audience that’s eager to listen. Sounds great right? The good news is that these people exist all over the web; the bad news is it can be difficult to find them.
Here are 3 ways to help you find your influencers online so you can start socializing with them:
- Know the types of influencers you want to target: Having an influencer on your list of people to talk to is great but you want to make sure you’re talking to the right one. You want to find influencers that are passionate about your industry or your product. Marketing, social media, technology and business influencers are just a few types out there. It’s a good idea to spend some time researching who you want to talk to.
- Get an app to help simplify your life: Thankfully, there are apps available to help you search and find different influencers. Klout is a great one that’s also free. It can tell you who has engaged with your content and how influential they are on social sites based on their Klout score.
- “Google” it: What do you do when you don’t know the answer to something? You Google it. Search engines can help you find influencers easily. Type in one of your SEO keywords and see what comes up. You can even add your location to see if you can find local influencers in your industry.
Influencers can benefit your brand in so many ways. They can expand your online reach, strengthen your brand loyalty and generate content about your brand. So go on and start searching. Brand influencers are vital in making your online campaign a successful one.