With the number of theater attendees declining, NBC Universal had to find a way to engage with fans in new ways — offering them a chance to earn rewards and enjoy exclusive experiences with the films they love.
Last One Standing
Thrillworks created a proof of concept social game to extend the experience fans had with The Purge films and motivate them to sign up for NBC’s rewards program. The game structure pitted friends against each other, head-to-head, answering and voting on questions to determine the last person standing.
Fun After the Credits Roll
The fun didn’t stop there. As NBC continues to release properties on their platform, our game mechanics and tech stack makes adapting the game for multiple movies, and fan bases, simple and almost limitless. How’s that for home entertainment?