Extending the fan experience
From a fleeting experience that left fans disconnected once the credits rolled to an entertaining reason to stay connected to Universal All Access.
LONG TERM EFFECTS
An open door to welcome fans into the NBC Universal ecosystem.
When theater attendance dropped during the pandemic, NBC Universal lost access to a key touchpoint with fans. They needed to find a way to keep fans engaged and encourage sign up for their rewards program, Universal All Access.
Thrillworks recommended integrating an interactive game that could be played at home and quickly created a full proof-of-concept to demonstrate its power. NBC understood the potential, and together, we built a head-to-head trivia game. The integration extended the reach of one of their most popular film franchises and gave people a reason to join NBC’s Loyalty program.
To create lasting value, we architected the game in a way that lets NBC Universal repeat the formula. As more movies are released, our game mechanics and tech stack make adapting the game for multiple franchises simple and almost limitless. NBC can now reach more fans in more ways by making All Access a destination worth going to.
