Rapidly map real world customer experience and build insights that drive business impact.
Why CX Journey Mapping?
Innovate on insights, not instincts. Our clients gain clarity and deep insights on building better digital products or services that connect at the most opportune points along a customer’s purchase path.
The process starts with understanding the current state, identifying the right challenges to solve and aligning on the ultimate goals for the business.
We then define key customer personas, which embark on an experience journey that accounts for the user’s goals, interactions, feelings and pain points across all touchpoints with an organization.
The workshop is kept to key client stakeholders that represent various business units and facilitators from the Thrillworks team.
The map will surface deep insights, innovative ideas, and potential solutions while helping define a prioritized set of actions that ultimately help drive business impact.