From An incohesive site that didn’t compliment the brands it represented to a flexible and powerful entertainment sandbox.
A robust website that gives different brands their own unique place to shine.
Spin Master approached Thrillworks with a digital platform in need of improvement, expecting just a website facelift. Instead, we went above and beyond by creating a unified space where their wildly popular and diverse brands, such as Paw Patrol and Batman, can coexist seamlessly.
Rethinking the site's architecture so that people could find the content they love faster, we rebuilt it to enhance indexing, usability, and mobile friendliness. This involved fixing all linking and underpinning as well as providing easy access to valuable metrics for further improvements. We also optimized the site's speed, eliminated conflicting code, and added search functionality for easier and more enjoyable content discovery.
Launching right as the holiday season was beginning, the site performed very well. Our updates generated 5x more overall traffic and 10x more organic search traffic than it had before. And thanks to the revamped creative expression, visitors spent twice as long engaging with the site.