Skip to content link
The Mobile Shop
Bringing In-Store Online

#techstackstrategy #uxui #techmodernization #headlesscms #campaigndevelopment

Setting the Stage

The Mobile Shop came to Thrillworks with an uninspired and underperforming website that didn't match customers' in-store experience. They needed us to build a platform that fits into the Loblaws ecosystem and gives customers a better experience while being easy enough for their admins to fix as needed.

Mobilizing the Stack

We decoupled the front and backends and moved their site to a more manageable technology stack that better integrated with Loblaws' marketing tools and CRM, boosting website performance and SEO metrics. 

Shopping Made Seamless

With a more robust digital infrastructure, the communication and e-commerce strategy needed to convert customers in-store and out. So, we connected the in-store shopping kiosks to the same website platform and developed the creative to tie both experiences together.

The Mobile Shop e-commerce platform now operates with zero downtime, performs well from an SEO and page speed standpoint, and keeps the customer's experience seamless from in-store to online. For The Mobile Shop team, the platform has made it simpler and faster to manage day-to-day with little need for development.