Rolling up a limited-time promotion into a full-scale digital ecosystem.
Crafting brand-new app and digital experiences that kept Canadians engaged well after Roll Up season.
RESULTS:
Thrillworks’ efforts aided the newly launched app register two million app downloads in a single month, record 40% of all store sales, and drive half of all loyalty transactions through digital channels.
When Tim Hortons came to Thrillworks, Roll Up the Rim was a limited-time promotion and engagement with customers. After previously helping them to implement a user-friendly CMS, they trusted us when we brought forth an idea to extend the experience.
Utilizing the same CMS, we focused on developing the Roll Up The Rim To Win game website integration.
From code writing to gameplay logic and creative design mirroring the in-store experience, we achieved success, and paved the way for the Roll Up To Win app released a few years later.
Both the website integration and Roll Up To Win app were wildly successful, and now customers can engage with Tim Hortons' most iconic promotion anytime, anywhere, any season.
