Non-stop brand interaction
From a one and done experience that fans could only experience seasonally to a 24/7 connection to the brand that extended past Roll Up season.
LONG TERM IMPACT
A platform that knows what users want and can guide them.
When Tim Hortons came to Thrillworks, Roll Up the Rim was a limited-time promotion and engagement with customers. After previously helping them to implement a user-friendly CMS, they trusted us when we brought forth an idea to extend the experience.
Utilizing the same CMS, we focused on developing the Roll Up The Rim To Win game website integration.
From code writing to gameplay logic and creative design mirroring the in-store experience, we achieved success, and paved the way for the Roll Up To Win app released a few years later.
Both the website integration and Roll Up To Win app were wildly successful, and now customers can engage with Tim Hortons' most iconic promotion anytime, anywhere, any season.
